IMPACT: Led product architecture, design and content strategy. Defined the MVP and Product vision - which led to a fully staffed team and a fully GA'ed product. Read what Wired wrote about Clips!
Introduction
Zoom is a video conferencing platform, allowing users to connect online for video conference meetings, webinars and live chat. As hybrid work has increasingly become the standard in a post-pandemic world, Zoom decided to increase their portfolio of collaborative tools
Problem
While Zoom Meetings allows for Cloud recording, there was not an easy way to record easily shareable Clips - meant for asynchronous communication
Goal: To create a feature which allows for quick video sharing and screen-recording - outside a meeting
My Role
Led design effort as the only designer - with the first 3 months as the only team member
Define design needs for MVP, and post-MVP
Defined where the product would live across the Zoom platform
UX Summary
Starting off - I needed to break down the user experience into a more digestible format:
User Personas
Our core user persona was for the knowledge worker (think of someone within the tech industry) who wants to share information asynchronously.
Use Cases
While working on Clips, there was an existential question on why Clips? More specifically - what is the difference between a Clip and a Cloud Recording (this is the recording of a meeting).
1. Missed meeting
Recordings: entry point inside a meeting
Assumption that users will use to record multiple participant meetings
Assumption that these recordings will be meant for “missed” event, rather than a form of communication. Meant as a form of spectating event.
Assumption users will use video
2. Async meeting
Async video: entry point of a recorder outside of meeting
Assumption that users will use smaller clips for messaging communication
Assumption users will want additional integrations (chat, email, etc)
Assumption users will usually use screen share & video
3. Knowledge share
Broad knowledge sharing: entry point outside of meeting
Assumption that this is a recorded event meant for spectating
Assumption meant for sharing broadly
Assumption users will usually use screen share & video
Clips Prototype
Prototype of MVP experience
Watch & Engage
Showing the video with comments
Library
Clips within the zoom client
Feedback
Internally we tested this feature. Feedback came back in the form of a chat channel. Overall the feedback was quite positive
OMG I LOVE CLIPS
Hi team - just used clips for the first time. Love it! I use this all the time. I used to do it with Loom…
Wow - very impressed with this first version of Clips, great work everyone.
Constructive criticism
While the overall user experience was positive, there were requests on some improvements
Sharing was defaulted to private - this was not intuitive as the Clip would be shared and could not be viewed unless permission settings were changed
Due to technical requirements - video settings were split between the Meeting's video settings and the Clips video settings. This caused some confusion to users, especially around background noise suppression
Other users requested more customization with the Clips (including uploading their own thumbnails, & etc)
Media Reception
Take a look at what the media has written about it!
